Have you heard that email is dead? It's a typical refrain from people in marketing, but in truth, email is still one of the most effective tools to use in your visibility strategy.
Most adults (like 90% of them) in the western world open email multiple times per day. Though they sometimes unsubscribe or ignore emails, they also read between 30-40% of what is in their inbox. The best content gets your business in that group.
How? Writing irresistible headlines that drive curiosity and lead to valuable information that your reader can't wait to read. Use email to build the know, like, and trust you need to sell.