Answers to your most pressing questions
How do I promote my women-owned business?
To promote your business as women-owned, you might consider applying for certification. This allows you to pitch bigger contracts with bigger companies and the government. You should also apply the content eco-system to get the word out about your work.
How do I get clients?
This is a complicated question. To get new customers you have to build relationships so that the people you approach know, like, and trust that you can help them. One of the best ways to make that happen is with a content strategy.
What are the top 3 things customers want?
Your customers want you to be authentic, to share information and value with them - without selling to them. Take the time they need to get to know you. After all, the goal is to have your customers know, like, and trust you - and you can't do that in a hurry or by pushing them.
How often do I need to post on social media?
It is best for you to post at least once a week on social media. More is better, but you need to commit to a cadence that you can keep up. If not, you will lose traction online. Also, it is more critical to engage than post. Consider posting 20% of your time and engaging 80%.
Do I need a brand for my business?
Yes! A brand and messaging guideline gives you the "rules" you need when creating content for your business. Not only that, a brand makes it clear what you stand for and how you want to share your story with the world. Without it, you'll get lost in messaging and online. Branding clarity is vital today.
Will SEO help me get new clients?
An SEO strategy will help you get to the first page of Google search results. Since over 80% of people search before they buy, and more than 90% never leave the 1st page, you must be there when your customer is seeking help. Skip this, and you'll leave money on the table.
Do I need to have new blogs or can we skip it?
A blog is an essential part of your SEO and content strategy. Use a blog to communicate your expertise to your reader. Then, optimize it using SEO to help search engines find your business online and rank it in search results. A secret pro tip? Answer a query in your blog for maximum visibility and conversion results.