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5 Tips to Make REEL Good Video Content

Reels. Stories. TikToks. In 2022, 82% of the global internet traffic came from video. And for good reason! Short videos are more likely to capture your audience’s attention because they don’t require a lot of commitment–regardless of what you think. In addition, videos can be a great way to build your brand. If it’s short and catchy, people will share it to their own Stories, send it to friends, and repost on their Feeds. While we are living in a world where Influencers make video content look intimidating to some, we’re here to tell you that you do not need to have 12 wardrobe changes or a hair and makeup team to create attention-grabbing, successful video content for your brand. Here are the top 5 tips for making the best short video.

Add the appropriate music

The music you choose for your video is what sets the mood. So whatever you pick, you want it to fit with your subject matter. It’s also a good idea to use trendy music where you can. Specifically, on TikTok, certain “sounds” will go viral, so there’s more of a chance people will see your video if you use popular music. Check out the suggested templates section on apps like Instagram with done-for-you templates and the top trending music all ready for you to add in your own content.

Use your time effectively

Depending on which platform you’re using for your video, there are different time restrictions. Instagram Reels and TikToks both offer 15-60 seconds for videos. In order to keep your audience engaged (even for such a short amount of time), you need to start with a good hook to immediately capture their attention. Everything that follows should be relevant and presented in a timely manner. You can also use captions and stickers to elevate your video and make it more accessible as well.

Post consistently

It’s so important to post consistently, even more so than posting the “perfect” video. In fact, aiming for perfection every time can take away from the authentic feeling that’s so popular amongst these short videos. Create a content calendar for your reels so you don’t fall behind and use this as an opportunity to showcase the real ‘you’.

Show your personality

Going off the last point, you should use this as an opportunity to show off the real ‘you’ and what your brand is all about. It seems that most people value authenticity within these 15-30 second timeframes. Whether that means posting behind-the-scenes footage or blooper reels, it doesn’t specifically matter. It should be whatever feels right to you. Play around with it and see what the best way to create your identity is.

Engage with your community

Reels and other short videos are a great opportunity to engage with your community. Once you post your video, don’t just log off for the day. Respond to comments and answer any questions that your audience might have.

Does your business or personal brand utilize and leverage video content on Instagram Reels or TikTok? If you’re in need of a strategy, chat with our team of experts at AOU Creative to find out how to get started. It’s easier than you think!

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