Content is Everywhere.
Social media content is everywhere you look, and as a solopreneur, it can feel overwhelming to keep up. From the latest trends to viral memes, it seems like there's always something new to post on your feed. But with a little creativity and know-how (or with help from your Toolkit!), you can find social media and digital marketing content in unexpected places and keep your followers engaged.
Tap into User-Generated Content
Your followers are a goldmine of content, and user-generated content (UGC) is an excellent way to showcase your brand. Encourage customers to post pictures of themselves using your product or service and repost their content. Not only does this help fill your feed, but it also builds a community around your brand.
Use Industry Hashtags
Hashtags are a great way to stay up-to-date on industry trends and find content. Take some time to research popular hashtags within your niche and see what other entrepreneurs are posting. This can spark inspiration for your own content and help you build relationships with other like-minded business owners.
Follow Influencers and Trendsetters
From social media influencers to celebrities, following trendsetters in your industry can give you a head start on the latest social media trends. While you should never copy someone else's content, taking inspiration from others and putting your spin on it can help set you apart from the competition.
Leverage Holidays and National Days
From National Coffee Day to International Women's Day, there's always a holiday or national day to celebrate. Leverage these occasions to create social media content that's timely and relevant. You don't have to stick to big holidays either - National Donut Day or National Puppy Day can be just as effective. When selecting these days to observe, make sure it makes sense to your audience and brand.
Think Outside the Box
Sometimes the best social media content comes from unexpected places. Whether it's a funny meme or a behind-the-scenes look at your business, try to think creatively about what your followers would like to see. Don't be afraid to take risks, and always keep experimenting with different types of content.
Check Your Phone If you opened up your phone’s picture library right now, how many photos and videos would you find? Scroll through your own shots and use these as inspiration to drafty post copy. For example, if there’s a photo of your child swinging at a ball during a game, post that photo (if you’re comfortable posting that) with the caption “At [name of company] we go to bat for our clients every time!”
Social media content is everywhere, but as a one-person team, it's up to you to find it. From user-generated content to industry hashtags, there are plenty of places to search for inspiration. Don't be afraid to experiment with new ideas and think outside the box - it's the key to growing your brand on social media. With these tips in mind, you'll be well on your way to creating engaging and innovative social media content.