top of page

It's all about the niche

Finding Your Niche: Why it matters for entrepreneurs

What is a niche? A niche is a group of people that you think your solution works best for. To understand what they need, want, and respond to, you should ask questions about them. Questions like who they are, what they do, and how your solution can help them.

It takes time and it is not easy. Before you decide who to help with your business, you need to know who needs help. Then figure out what they need and how you can help them solve the problem. You cannot skip this step.

Why is it important for entrepreneurs to find a niche?

It is important for entrepreneurs to find an area they are great at. This is called a niche. If you try to sell to everyone, it's not likely that someone will buy your product or service. It would be strange if you bought a car from the same person who sells weight loss methods or personal training. Customers want to know who is the best in their area for what they need.

And, at least, your area of expertise; because nobody wants to go to somebody who is just making it up as they go along. They want to go to somebody who has the experience, knows what they are doing, and can help them solve their problem.

What are the benefits of finding a niche? One of the benefits is that you can become the go-to expert in your field, the person or business that your customers look for when they have a problem that you can solve. It's kind of like becoming the GOAT (Greatest Of All Time), which means that you are the best at what you do and people in the industry come to you. I like to think about how important this is. Other companies come to us because they know we are good at making content. They also know that we can help their clients be more successful by helping them make sure other people can see what they have.

That's why it's important to have a niche to be the go-to person in your area of expertise. But how can you find your niche?

Finding the right people who need your help takes time. You need to try different things to see what works best. But if you know who your ideal client is, you know what they need and what they are looking for when trying to solve their problems. The first way to find your niche is to think about your ideal client. Who are they? What do they do? This will give you a clue about what your niche is. Another way is to find something unique about what you offer. Is it different from others? If not, figure out why and change it!

If your offer is different from others, you have a unique value proposition. This means that you can help people in special ways with their individual problems. That special way helps you figure out who your ideal customers are.

Are you in a very small slice of the software world?

You can make content for women-owned businesses. But maybe it's too hard to make good content for all of them. So pick one thing you know a lot about and focus on that. Like if you know a lot about law firms, you could work on making content only for women-owned law firms.

Then, I create content for those people. I may find that most of the people attracted to my content are family law attorneys.

I may decide that the smallest group of people I want to help and make money from is women-owned family law firms. Research shows there are 60,000 of these law firms.

60,000 I don't know about you, that's much more than I plan to have as clients.

And I'm guessing that you don't want 10s of 1000s of clients either.

As an entrepreneur, your goal is to find something special you can offer people. Find a small group of people who need what you have and who will pay for it. This way, you can make money and help the people that need it.

What are the challenges of finding a niche?

Entrepreneurs can be scared to find a niche because it can be hard to say no. If someone likes your stuff online or on social media and wants to work with you, it is hard for entrepreneurs to refuse. But if the project does not fit, then both parties will have an unhealthy relationship. That is why saying no can be important sometimes. I have learned it does not always work out. When you say yes to someone who seems nice, and you want to work with them, sometimes things do not turn out how you wanted. It can be annoying. You were trying your best but it still was not enough for that person. That happens when it is not the right fit for your business or what you are offering.

They need to go and find somebody that works with people like them. And you need to go and find people that work with businesses like yours.

What are the common mistakes that entrepreneurs make when finding a niche?

Entrepreneurs sometimes make mistakes when choosing their niche. One mistake is not narrowing down their focus. They might try to help everyone who wants to buy or sell a house, instead of just focusing on one type of buyer or seller.

But that doesn't make you unique from the 10s of 1000s of realtors who are in your city.

So what does the next step is super scary for entrepreneurs.

For example, a realtor who wants to help people buy or sell homes could do better by saying "I can only help people who want to buy a home. If someone wants to sell, I will refer them to another agent. That way they will get more people who live in the area where the realtor works (the ZIP code of 90321).

And in that area. I only work with people who are interested in buying homes and not condos.

And so suddenly, I have become a specialist for this very small slice of the market. But I can be the best there is for helping people buy residential homes in the zip code that I serve, and I can really become an expert.

And that's what you're looking for no matter what your industry is.

The second mistake that I see people making, once they have overcome the fear of choosing a niche, is sticking to it.

It can be hard to stay focused on something like exercise, SEO, or your niche. It is easy to say yes to things that are not in your niche. This can mean you don't stay focused on one thing and become an expert in it. That is dangerous!

How can entrepreneurs overcome the challenges of finding a niche?

The best way is to give it time. Take the time that you need, even four to six months to lean into a niche to see how your business changes, and to see what your ideal prospect who fits in your niche needs from you and what you can offer them that they are instantly attracted to. Because if you have spoken to people in your niche, then almost certainly they will want your products and services eventually. Overcoming the fears and challenges of sticking to a niche is really about choosing to commit to it and taking the time.

What are the best practices for finding a niche?

Researching is very important if you want to identify the type of people you want to help. If you don't know who your target audience is, start there. Ask yourself: Who are the people that you want to serve? What kind of problem do they need help with?

  • How can you help them solve that problem?

  • Where are they in the marketplace?

  • Who are they in the marketplace?

Once you know the answers to these questions, you can create a niche for your business. You will be helping people with a special problem that only your business can solve.

How can entrepreneurs leverage their niche to grow their business by becoming an expert in their field? When they identify a small slice of the pie in their industry and focus their energy, their solutions, and their marketing on that particular slice, they will soon be seen as a thought leader and an expert in that slice of the pie. And the people who need the help that you can give--those are the people who will come to you. They will buy from you, and those will be your customers.

In conclusion, it is important to identify a niche and stick to it as an entrepreneur. Why? Because marketing to everyone really dilutes your message and means that you're talking to nobody specifically. In this day and age, people want to be spoken to specifically; they want to know that you are the expert. You have to create a brand that lets them believe this; after all, people buy from those they know, like, and trust. They know, like, and trust you when they believe that you are the expert who can solve their problem.

Need help creating content that tells the story that gives your ideal client the confidence they need to buy from you?

Contact us and we will show you how to make that happen.

22 views0 comments

Recent Posts

See All
bottom of page